Policy Title: Privacy, Confidentiality, and Protection of Personal Information
Organization: Prime Plus LLC
Policy Number: PP-ADM-001
Effective Date: 10/18/2026
Last Reviewed: 10/18/2026
Approved By: Governing Body, Prime Plus LLC
Responsible Official: Administrator
Contact Email: info@primepluspro.com
Telephone: +1 443 673 7240
Business Address: 7918 Jones Branch Dr, Fl 4, McLean, VA 22102
Website: www.primepluspro.com
1. PURPOSE
Prime Plus LLC is committed to protecting the privacy, confidentiality, integrity, and security of information collected, received, maintained, used, or disclosed in the course of conducting its business and delivering services.
The purpose of this Privacy Policy is to establish the principles and procedures governing the collection, use, storage, access, disclosure, transmission, retention, and secure disposal of personal information, client records, employee records, and other confidential information.
Prime Plus LLC recognizes that individuals who seek healthcare, home-care, personal assistance, companionship, respite care, care coordination, or other related services place significant trust in the organization. The agency is committed to treating all individuals with dignity and protecting their personal information from unauthorized access, use, disclosure, alteration, loss, or destruction.
This policy is intended to:
This policy must be implemented in conjunction with the agency's client records policy, personnel policy, information security procedures, incident reporting procedures, emergency preparedness plan, and any applicable Notice of Privacy Practices.
2. SCOPE AND APPLICATION
This policy applies to all Prime Plus LLC operations, locations, departments, service delivery arrangements, information systems, and business activities.
It applies to:
All persons covered by this policy must follow applicable confidentiality requirements and may access confidential information only when authorized and necessary for their assigned responsibilities.
Where a contract, applicable law, regulation, or separate privacy notice establishes stricter requirements, Prime Plus LLC will follow the applicable stricter requirement.
3. DEFINITIONS
For purposes of this policy:
Personal Information: Information that identifies, relates to, describes, or can reasonably be linked to an individual, such as a name, address, telephone number, email address, date of birth, identification number, or employment information.
Sensitive Personal Information: Personal information requiring additional protection because of its nature, including financial account information, government identification numbers, precise location information, login credentials, and sensitive health or care information.
Protected Health Information (PHI): Individually identifiable health information protected by the Health Insurance Portability and Accountability Act (HIPAA), when applicable. PHI may exist in paper, electronic, or oral form.
Confidential Information: Information that Prime Plus LLC is required or expected to protect against unauthorized access or disclosure, whether or not it qualifies as PHI.
Client Record: Documentation concerning a client's intake, assessment, eligibility, service agreement, care plan, services provided, communications, incidents, complaints, billing, and discharge or termination.
Authorized Representative: A person legally permitted or properly authorized to act on behalf of a client within the scope of that authority.
Privacy Incident: An event involving actual or suspected unauthorized access, use, disclosure, loss, alteration, or destruction of personal or confidential information.
Data Breach: A security incident or disclosure that meets the definition of a breach under applicable law or regulation.
Minimum Necessary: The principle, when required by HIPAA, of limiting the use, disclosure, or request for PHI to the minimum necessary to accomplish the intended purpose, subject to applicable exceptions.
Business Associate: A person or organization that performs certain services for a HIPAA-covered entity involving PHI and is subject to applicable HIPAA business associate requirements.
De-Identified Information: Information that has been processed so individuals are not identifiable under the applicable legal standard. Removing a person's name alone does not necessarily make information de-identified.
4. LEGAL AND REGULATORY FRAMEWORK
Prime Plus LLC will comply with the federal and state privacy requirements applicable to its services, organizational status, contractual relationships, and information practices.
Depending on the circumstances, these requirements may include:
The agency will review applicable laws and regulations periodically and revise its practices when necessary.
Important legal distinction: HIPAA does not automatically apply to every organization that provides care-related services. Its application depends on whether Prime Plus LLC is a covered entity or business associate under the applicable definitions. The VCDPA also has specific applicability thresholds and exemptions. The agency will determine which provisions apply to its operations rather than assume that every law applies to every record.
5. INFORMATION PRIME PLUS LLC MAY COLLECT
Prime Plus LLC may collect personal information that is reasonably necessary to provide services, respond to inquiries, administer the business, meet legal obligations, or protect individuals and agency operations.
5.1 Client and prospective-client information
Depending on the services requested, information may include:
Prime Plus LLC will seek to collect only information reasonably necessary for the purpose for which it is requested, subject to legal, licensing, and recordkeeping requirements.
5.2 Website and inquiry information
When a person visits the agency website or submits an inquiry, Prime Plus LLC may collect:
Individuals should not submit detailed medical records, Social Security numbers, payment card details, or other highly sensitive information through ordinary website forms or unsecured email.
5.3 Employee and applicant information
For recruitment, onboarding, employment administration, and contractor management, the agency may collect:
Employment and screening information will be handled according to applicable employment, confidentiality, and recordkeeping laws.
5.4 Business partner and vendor information
The agency may collect business contact information, professional credentials, contractual records, invoices, payment details, compliance documentation, and communications needed to manage business relationships.
5.5 Information obtained from other sources
Where lawful and necessary, Prime Plus LLC may receive information from clients' authorized representatives, healthcare providers, referral sources, facilities, insurers or payers, professional references, background-screening providers, vendors, or government agencies.
The agency will assess whether the information may lawfully be collected and used for the intended purpose.
6. HOW INFORMATION IS COLLECTED
Information may be collected through:
When required, the agency will provide notice of collection and obtain consent, authorization, or another applicable legal basis before collecting or using information.
7. PURPOSES FOR WHICH INFORMATION IS USED
Prime Plus LLC may use personal information for the following purposes, as applicable:
7.1 Client intake and service delivery
Information may be used to assess service requests, determine whether the agency can meet a client's needs, prepare service plans, coordinate care, assign qualified personnel, communicate service instructions, document services, and support continuity of care.
7.2 Safety and emergency response
Information may be used to identify emergency contacts, communicate essential care instructions, respond to emergencies, address safety risks, and coordinate with emergency responders or healthcare professionals when legally permitted or required.
7.3 Scheduling and administration
Information may be used to coordinate staff assignments, service visits, timekeeping, cancellations, staffing changes, supervisory visits, and communication with authorized contacts.
7.4 Billing and payment
Where applicable, information may be used to prepare invoices, verify services delivered, process payments, manage accounts, correct billing errors, and fulfill lawful payer or contractual requirements.
7.5 Quality assurance and compliance
Information may be used to review service quality, investigate complaints, assess incidents, conduct authorized audits, verify compliance, train staff, and meet regulatory reporting obligations.
7.6 Employment and contractor administration
Information may be used for recruitment, credential verification, background screening, onboarding, training, scheduling, payroll, performance management, workplace safety, and legal compliance.
7.7 Website operation and communication
Information may be used to respond to inquiries, provide requested information, maintain website functionality, prevent misuse, improve website accessibility, and administer communication preferences.
7.8 Legal obligations and protection of rights
Information may be used to comply with applicable laws, respond to lawful government requests, investigate suspected misconduct, establish or defend legal claims, and protect clients, employees, the public, and the agency.
7.9 Marketing and outreach
The agency may use appropriate business contact information to communicate about its services, programs, or community activities in accordance with applicable law.
Prime Plus LLC will not use protected health information for marketing purposes when prohibited by HIPAA or other applicable law. Where a legally required authorization is necessary, it will be obtained before the intended use or disclosure.
8. PRIVACY AND CONFIDENTIALITY OF CLIENT INFORMATION
Prime Plus LLC recognizes that information concerning a client's health, personal circumstances, family, residence, care needs, and services is private and must be handled respectfully.
All employees, caregivers, contractors, and other authorized personnel must:
A family relationship does not automatically grant a person access to all client records. The agency will consider the client's authorization, legal representative status, applicable law, and the particular information requested.
9. USE AND DISCLOSURE OF PROTECTED HEALTH INFORMATION
This section applies when Prime Plus LLC is subject to HIPAA or another applicable health-information privacy law.
9.1 Permitted uses and disclosures
Subject to applicable law, the agency may use or disclose PHI for purposes such as treatment, payment, and healthcare operations, when permitted by HIPAA.
Examples may include:
The agency will apply the appropriate authorization, notice, documentation, and disclosure requirements to the circumstances.
9.2 Uses and disclosures requiring authorization
Where required by law, the agency will obtain a valid written authorization before using or disclosing PHI for purposes such as certain marketing activities, certain disclosures to third parties, or other uses not otherwise permitted by law without authorization.
An authorization should identify the information to be disclosed, the person or organization authorized to disclose it, the intended recipient, the purpose, an expiration date or event, and the individual's signature or other legally acceptable authorization.
9.3 Minimum necessary access
When the HIPAA minimum-necessary standard applies, Prime Plus LLC will make reasonable efforts to limit access, requests, and disclosures to the amount of PHI needed for the intended purpose.
The standard is subject to applicable exceptions, including certain treatment disclosures. It does not replace the agency's general duty to limit access through role-based permissions and confidentiality procedures.
9.4 Verification before disclosure
Before disclosing confidential information, authorized staff will verify the recipient's identity and authority, determine whether the disclosure is permitted, and document the disclosure when required.
If the request is unclear or questionable, staff must refer it to the Administrator or Privacy Officer before releasing information.
9.5 Business associates
Where HIPAA requires a business associate agreement, Prime Plus LLC will obtain the required written assurances before permitting the business associate to create, receive, maintain, or transmit PHI on the agency's behalf.
Contracts will address applicable confidentiality, safeguards, incident reporting, permitted uses, and other required obligations.
10. DISCLOSURES TO FAMILY MEMBERS AND AUTHORIZED REPRESENTATIVES
Prime Plus LLC understands that family members and representatives may play an important role in coordinating care.
However, information will not automatically be disclosed merely because someone is a relative, friend, caregiver, or person who pays for services.
Before providing information, authorized personnel will:
When a client is unable to make a particular decision, the agency will follow applicable rules concerning personal representatives, capacity, emergency circumstances, and disclosures in the client's best interests.
11. WEBSITE PRIVACY AND ONLINE COMMUNICATIONS
11.1 General website use
The Prime Plus LLC website may provide information about the agency, services, career opportunities, community initiatives, and contact options.
The website is intended primarily to provide general information and facilitate communication. Unless expressly stated otherwise, submitting a website inquiry does not establish a client relationship, constitute acceptance for services, or replace an appropriate intake and assessment process.
11.2 Contact forms
Information submitted through website forms may be used to respond to the request, evaluate service inquiries, schedule follow-up communications, or administer related business activities.
The agency will take reasonable steps to protect information submitted through its website. However, ordinary internet communications may involve risks, and the agency does not represent that every communication method is suitable for transmitting sensitive health information.
Individuals should use an agency-approved secure channel for sensitive client information.
11.3 Cookies and tracking technologies
If implemented, cookies and similar technologies may be used to maintain website functionality, remember preferences, measure website performance, improve user experience, and support security.
The agency will review its actual use of cookies, analytics, advertising pixels, and other tracking technologies and provide additional disclosures or consent mechanisms when required.
Prime Plus LLC will not assume that a technology is compliant merely because it is commonly used on other websites. Technologies that collect or transmit sensitive health information must be evaluated for applicable privacy and security requirements.
11.4 Third-party links
The website may contain links to external websites, including government agencies, healthcare resources, social media platforms, or community partners.
Prime Plus LLC does not control the privacy practices of external websites. Users should review the applicable third-party privacy notices before submitting personal information.
11.5 Social media and messaging platforms
If the agency uses social media, WhatsApp, or other messaging platforms, those platforms may process information according to their own terms and privacy policies.
Individuals should avoid posting or sending detailed medical information through public comments or channels that have not been approved for secure health-information exchange.
The agency will use approved communication methods for sensitive information when required.
12. ELECTRONIC COMMUNICATIONS
Prime Plus LLC may communicate by telephone, email, text message, secure electronic messaging, or other approved communication systems.
Before using an electronic channel for sensitive information, the agency will consider the nature of the information, the recipient, the communication method, the recipient's preferences, and applicable legal requirements.
Employees and contractors must:
Where applicable law requires a specific form of consent or authorization for electronic communications, the agency will obtain and document it.
13. DATA SECURITY SAFEGUARDS
Prime Plus LLC will implement reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information it maintains and the risks associated with its operations.
13.1 Administrative safeguards
Administrative measures may include:
13.2 Technical safeguards
Depending on the systems used, technical measures may include:
13.3 Physical safeguards
Physical measures may include:
13.4 No guarantee of absolute security
Prime Plus LLC will take reasonable measures to protect information but recognizes that no system, device, network, or transmission method can be guaranteed completely secure.
The agency will respond to security incidents according to applicable law, contractual obligations, and its incident response procedures.
14. EMPLOYEE, CAREGIVER, AND CONTRACTOR CONFIDENTIALITY
All workforce members must complete required confidentiality training and sign appropriate acknowledgments before receiving access to confidential client information.
Personnel may not:
Supervisors must explain these requirements, monitor compliance as appropriate, and promptly escalate suspected violations.
Violations may result in retraining, restricted access, disciplinary action up to termination, contract termination, reporting to relevant authorities, or other action permitted by law.
15. DISCLOSURE TO THIRD PARTIES
Prime Plus LLC may share information with third parties when reasonably necessary and legally permitted for agency operations.
Potential recipients may include:
Before sharing confidential information, the agency will determine whether disclosure is permitted, whether consent or authorization is required, whether a written agreement is necessary, and what information may appropriately be shared.
Prime Plus LLC does not intend to sell client medical records or disclose protected health information for a third party's independent marketing purposes without the authorization required by applicable law.
Where the VCDPA or another applicable privacy law grants specific rights concerning personal data, the agency will honor those rights subject to applicable exceptions.
16. CLIENT RIGHTS CONCERNING INFORMATION
Prime Plus LLC will respect all privacy and information rights provided by applicable law.
Depending on the type of information, the agency's legal status, and the applicable law, individuals may have the right to:
These rights are not unlimited. For example, certain records may be exempt from access or deletion rights, and a covered entity may be required to retain records even when an individual requests deletion.
The agency will explain any applicable limitation and provide information about available review or complaint procedures.
17. PROCEDURE FOR REQUESTING ACCESS OR CORRECTION
Individuals seeking access to or correction of records should submit a written request to the Administrator or Privacy Officer using the contact details provided in this policy.
The request should include:
Upon receipt, the agency will:
The agency will not automatically alter an original record simply because a person disagrees with it. Where appropriate, corrections or amendments will be handled through a documented process that preserves the integrity of the record.
18. VIRGINIA CONSUMER PRIVACY RIGHTS
Where the Virginia Consumer Data Protection Act applies to Prime Plus LLC and the relevant processing activity, eligible consumers may have rights including:
The availability of these rights depends on statutory definitions, exemptions, the agency's status, the nature of the information, and the processing activity.
The agency will establish an appropriate request and appeal process if required. Where applicable, it will respond within the statutory period, provide any legally permitted extension notice, and explain a denial and the available appeal process.
Health information subject to HIPAA and other legally exempt information may be treated differently under Virginia privacy law. The agency will evaluate requests under the applicable legal framework rather than apply a blanket rule to every category of information.
19. CONSENT AND WITHDRAWAL OF AUTHORIZATION
Where consent or authorization is required, Prime Plus LLC will explain the intended use or disclosure and obtain the appropriate documentation.
Individuals may withdraw consent or revoke an authorization when permitted by applicable law. A revocation generally does not undo actions already taken in reliance on a valid authorization before the revocation became effective.
Requests to withdraw consent or revoke authorization should be submitted in writing to the Administrator or Privacy Officer.
The agency will document the request, determine its effective scope, communicate relevant limitations, and update its practices and records as appropriate.
20. DATA RETENTION AND RECORD MANAGEMENT
Prime Plus LLC will retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal and regulatory requirements, administer services, resolve disputes, and meet contractual obligations.
Retention periods may vary for:
The agency will maintain a written records-retention schedule consistent with applicable Virginia licensing requirements, other governing laws, contractual obligations, and any applicable HIPAA documentation-retention rules.
When information is no longer required and no retention obligation or legal hold applies, it will be securely destroyed, deleted, or de-identified as appropriate.
A request to delete information will not override a legal requirement to retain records.
21. SECURE DISPOSAL OF INFORMATION
Confidential information must be disposed of in a manner appropriate to its sensitivity.
Paper records must be shredded or destroyed through an approved secure process. Electronic records and storage media must be securely erased, destroyed, or otherwise rendered inaccessible in accordance with applicable procedures.
Personnel must not place confidential documents in ordinary trash or recycling containers where they may be accessed by unauthorized persons.
Where a third-party disposal provider is used, the agency will evaluate applicable confidentiality and security requirements.
22. PRIVACY INCIDENTS AND DATA BREACHES
All employees, contractors, and other workforce members must immediately report actual or suspected privacy incidents to their supervisor, Administrator, or Privacy Officer.
Examples include:
22.1 Response procedure
Upon receiving a report, the agency will:
The agency will not delay an incident report merely because the investigation is incomplete.
22.2 Breach notification
If a breach notification requirement applies, Prime Plus LLC will follow the applicable law, including any relevant HIPAA or Virginia notification requirements.
The agency will determine the applicable notification deadlines, recipients, content, and reporting thresholds based on the type of information, circumstances, affected population, and governing law.
23. PRIVACY COMPLAINTS
Clients, representatives, employees, website visitors, and other individuals may submit a complaint if they believe that their privacy has been violated or that their information has been handled improperly.
Complaints may concern:
Complaints should be submitted to:
Privacy Officer / Administrator
Prime Plus LLC
Address: InsertOfficialBusinessAddressInsert Official Business Address
Email: InsertOfficialPrivacyEmailInsert Official Privacy Email
Telephone: InsertBusinessTelephoneNumberInsert Business Telephone Number
The agency will acknowledge and investigate complaints as appropriate, document findings, take corrective action when warranted, and communicate the outcome to the extent permitted by law.
Where applicable, individuals may also submit complaints to the U.S. Department of Health and Human Services, Office for Civil Rights, or another appropriate regulatory authority.
Prime Plus LLC prohibits unlawful retaliation against anyone who submits a good-faith privacy complaint or participates in a lawful investigation.
24. PRIVACY TRAINING AND ACCOUNTABILITY
All relevant personnel must receive privacy and confidentiality training appropriate to their roles.
Training may include:
Training will occur during onboarding and periodically thereafter, as required by law, agency policy, or role-specific responsibilities.
The agency will maintain appropriate documentation of training completion, policy acknowledgments, and corrective education.
25. THIRD-PARTY SERVICE PROVIDERS
Prime Plus LLC may use third-party providers for website hosting, secure communications, electronic recordkeeping, scheduling, billing, payroll, cybersecurity, storage, and other business functions.
Before engaging a provider that will handle confidential information, the agency will assess the nature of the information, the provider's responsibilities, and applicable security and legal requirements.
Where required, the agency will execute appropriate confidentiality agreements, data-processing terms, or HIPAA business associate agreements.
The agency will review provider access and permissions periodically and remove access when it is no longer required.
26. CHILDREN AND MINORS
Prime Plus LLC may provide or coordinate services involving minors where such services fall within its authorized operations.
Information about a minor will be handled in accordance with applicable consent, parental or guardian authority, confidentiality, and healthcare privacy requirements.
The agency website is not intended to encourage children to submit sensitive personal information independently. Where the agency collects information directly from children through an online service, it will evaluate and comply with applicable children's privacy laws.
27. PHOTOGRAPHS, VIDEOS, AND TESTIMONIALS
Prime Plus LLC respects the privacy and dignity of clients and employees.
The agency will not publish identifiable client photographs, videos, testimonials, or personal stories for marketing purposes without obtaining any consent or authorization required by applicable law and agency policy.
Any authorization should explain the intended use, the information or images involved, the media or audience, and any applicable expiration or withdrawal terms.
Refusal to authorize optional marketing use will not be used as a basis for unlawful discrimination or denial of services.
Staff may not use personal devices or social media accounts to capture or distribute identifiable client images or information except where specifically authorized by agency policy and applicable law.
28. EMERGENCIES AND MANDATORY REPORTING
Privacy protections do not prohibit disclosures that are permitted or required by applicable law.
Prime Plus LLC may disclose information when legally necessary to respond to emergencies, report suspected abuse, neglect, or exploitation, comply with mandatory reporting duties, protect an individual from a serious threat, or cooperate with lawful investigations.
The agency will disclose only what is permitted or required under the circumstances and will document the disclosure when required.
Staff must refer uncertain disclosure decisions to the Administrator or Privacy Officer whenever feasible without delaying a legally required report or urgent safety response.
29. INTERNATIONAL ACCESS AND DATA TRANSFERS
Prime Plus LLC will assess whether its systems or service providers store or process personal information outside the United States.
Where cross-border processing occurs, the agency will review applicable legal requirements, contractual safeguards, security risks, and any necessary notices or consents.
The agency will not represent that all information remains within the United States unless that statement has been verified for its actual systems and vendors.
30. AUTOMATED DECISION-MAKING AND PROFILING
If Prime Plus LLC uses automated systems to evaluate individuals, prioritize inquiries, assess risks, make staffing recommendations, or support other decisions, it will evaluate whether the processing triggers applicable privacy, transparency, or consumer rights requirements.
The agency will not rely on automated processing to make legally significant decisions without appropriate review of the applicable legal obligations and safeguards.
31. POLICY CHANGES
Prime Plus LLC may revise this Privacy Policy to reflect changes in its services, technology, information practices, legal obligations, or operational requirements.
The agency will update the policy's effective or revision date and provide additional notice when required.
Where applicable HIPAA rules require a covered entity to revise and distribute its Notice of Privacy Practices, the agency will follow those requirements separately from ordinary website-policy updates.
Continued use of the website after an updated website policy is posted does not replace any consent or authorization that must be obtained under applicable law.
32. GOVERNING LAW
This policy will be interpreted in accordance with applicable federal law and the laws of the Commonwealth of Virginia, without limiting any mandatory legal protections that apply in other jurisdictions.
Nothing in this policy is intended to waive an individual's rights under applicable privacy, healthcare, consumer protection, employment, or other laws.
33. CONTACT INFORMATION AND PRIVACY REQUESTS
Questions about this policy, requests concerning personal information, or complaints about privacy practices should be directed to:
Prime Plus LLC — Administrator
Business Address: 7918 Jones Branch Dr Ste 404, McLean, VA 22102
Telephone: +1 443 673 7240
Privacy Email: info@primepluspro.com
Website: www.primepluspro.com
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